brightstep e-commerce blog » web trends http://www.ecommerceblog.se all about e-commerce Fri, 08 Apr 2011 07:27:33 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Study of the Web Analytics Market in Sweden http://www.ecommerceblog.se/index.php/2009/08/study-of-the-web-analytics-market-in-sweden/ http://www.ecommerceblog.se/index.php/2009/08/study-of-the-web-analytics-market-in-sweden/#comments Mon, 10 Aug 2009 10:22:19 +0000 Mikael Jacobsson http://www.ecommerceblog.se/?p=174 Stéphane Hamel wrote on the web analytic info blog some interesting statistic of the web analytics market in Sweden. And here are the highlights:

  • 71% of websites analyzed (282) are using a web analytics solution. This is similar to results found in other markets.
  • 19% (77) websites uses more than one web analytics solution. When two or more tools are used, most of the time it’s Google Analytics.
  • The most popular web analytics solution is Google Analytics (131 sites, 32.75% of all sites, or 46% of sites using at least one WA solution)
  • If we include GA and Urchin: 77% of sites using a WA solution (218). This is similar to other analysis where Google dominates with about 80% market share of the web analytics space.
  • Other leading web analytics solutions are: Nielsen (62), Omniture (39), WebTrends (17) and then a number of local and smaller players. (Note: Some people consider Nielsen to be more of an audience analysis tool than a true web analytics platform. In most cases were Nielsen was found, Google Analytics was also present).

I would like to hear about your reflections about these statistics

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