Previous today I was browsing on Rugby.com that is a great micro site from Ralph Lauren. 2 hour later a received an email from Ralph Lauren with the topic: You Deserve A Break: Free Shipping, Today Only. And this is e-commerce administration and online marketing at it best.

I am not sure if this email was triggered by my previous visit to the site today. So maybe I give Ralph Lauren these credits by mistake.

By trigger personal email by behaviors like visit will boost your sales and conversion rate because you know that the customer is likely interesting in some of your products or services right this moment and they will have your brand on their mind. If they don´t bought anything when they visit your site, they might just need a small additional incentive to take the decision to buy something from you. That is why I think this email with free shipping offer is that good.