There were two days of interesting presentations and mingling with people from all parts of the web industry. Here is a sum up of the trends presented in the presentations and discussed during the breaks.

A temporary monopoly

If all the companies just mimic each other all the time, no one will be the big winner. To succeed in today’s business environment companies must find innovations and differentiate themselves from the rest to create what you might call a temporary monopoly. By constantly adapting to what customers are looking for and require and continually improving and changing will stand out and take market share from competitors. Continue reading

Are you using social media as a marketing strategy?
How should you proceed?
How can you calculate ROI on resources spent on social media?

These issues have now been answered in a survey by Michael A. Stelzner who asked 900 e-retailers how they use social media in their marketing. The most interesting finding from this report, was that 88% use social media as a marketing channel, and only 72% have done this less than 5 months.

Is this a new hype, or do Social media ad business value to e-retailers?
The statistics from the survey shows that 81% confirmed that these active increases the brand awareness and drives more traffic to the site and together this increases their sales.

Right or wrong, can you afford to miss this trend and stand beside while all other are testing?