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Study of the Web Analytics Market in Sweden

Posted måndag, augusti 10, 2009 by Mikael Jacobsson

Stéphane Hamel wrote on the web analytic info blog some interesting statistic of the web analytics market in Sweden. And here are the highlights:

  • 71% of websites analyzed (282) are using a web analytics solution. This is similar to results found in other markets.
  • 19% (77) websites uses more than one web analytics solution. When two or more tools are used, most of the time it’s Google Analytics.
  • The most popular web analytics solution is Google Analytics (131 sites, 32.75% of all sites, or 46% of sites using at least one WA solution)
  • If we include GA and Urchin: 77% of sites using a WA solution (218). This is similar to other analysis where Google dominates with about 80% market share of the web analytics space.
  • Other leading web analytics solutions are: Nielsen (62), Omniture (39), WebTrends (17) and then a number of local and smaller players. (Note: Some people consider Nielsen to be more of an audience analysis tool than a true web analytics platform. In most cases were Nielsen was found, Google Analytics was also present).

I would like to hear about your reflections about these statistics


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