Are you using social media as a marketing strategy?
How should you proceed?
How can you calculate ROI on resources spent on social media?

These issues have now been answered in a survey by Michael A. Stelzner who asked 900 e-retailers how they use social media in their marketing. The most interesting finding from this report, was that 88% use social media as a marketing channel, and only 72% have done this less than 5 months.

Is this a new hype, or do Social media ad business value to e-retailers?
The statistics from the survey shows that 81% confirmed that these active increases the brand awareness and drives more traffic to the site and together this increases their sales.

Right or wrong, can you afford to miss this trend and stand beside while all other are testing?