In these bad economic times e-retailers are now forced to make a choice. Either go back to basics and optimize what you already have, or investing and grow and take market shares in this recession.

What will you choose?

Depending on the financial situation of your company and what market you operate in, there are different strategies to select:

Strong economy / high growth

If you have this starting position, you have great opportunities to go out of this recession as a winner. Now is the time to invest in your e-commerce in several ways to take market share. Think broadly and consider how you can develop new channels such as mobile, social networks, Kiosk solutions and create an effective multi-channel strategy. Expand to new markets, extend your range of offers, set up micro sites for specific brands, audiences, products or for individual campaigns. Continue reading