Now when the summer is over it is time for our second webinar regarding how you can improve your Christmas sales. Björn Schröder and Mikael Jacobsson from Brightstep will ones again present a number of steps that can double your online Christmas sales. Our first Christmas webinar had focus on strategy and planning. Now it is time to go down to some more practical tips and show you some great example.

This webinar will be in swedish

Webinar takeaways:

• How to drive traffic to your Christmas site and campaigns.
• Features that always gives a high conversion rate. 
•  Examples of successful Christmas sites. 
•  How to stand out from the crowd, example of ”Killer Apps”. 
•  How to implement different functions in the last minutes. 
•  Review of key figures and KPI´s, that you should measure and follow up.Interaction with multi-channel

If you have some questions you what us to cover during the webinar please contact me at Mikael.jacobsson @ Brightstep.se or sumit a comment to this blog post.

Webinar details:

Topic: To optimize your e-commerce for Christmas Part 2 (in Swedish)
Time: Wednesday, September 2, 2009 11:00 AM – 12:00 PM CET

Click here to register

Are you using social media as a marketing strategy?
How should you proceed?
How can you calculate ROI on resources spent on social media?

These issues have now been answered in a survey by Michael A. Stelzner who asked 900 e-retailers how they use social media in their marketing. The most interesting finding from this report, was that 88% use social media as a marketing channel, and only 72% have done this less than 5 months.

Is this a new hype, or do Social media ad business value to e-retailers?
The statistics from the survey shows that 81% confirmed that these active increases the brand awareness and drives more traffic to the site and together this increases their sales.

Right or wrong, can you afford to miss this trend and stand beside while all other are testing?

This financial crisis and current down economy affects all companies in some way. Many companies are now trying to do everything to reduce costs and streamline their business. Now e-retailers need to go back to basics and build a solid structure Continue reading