Posted torsdag, augusti 27, 2009
by Mikael Jacobsson

Now when the summer is over it is time for our second webinar regarding how you can improve your Christmas sales. Björn Schröder and Mikael Jacobsson from Brightstep will ones again present a number of steps that can double your online Christmas sales. Our first Christmas webinar had focus on strategy and planning. Now it is time to go down to some more practical tips and show you some great example.
This webinar will be in swedish
Webinar takeaways:
- How to drive traffic to your Christmas site and campaigns.
- Features that always gives a high conversion rate.
- Examples of successful Christmas sites.
- How to stand out from the crowd, example of ”Killer Apps”.
- How to implement different functions in the last minutes.
- Review of key figures and KPI´s, that you should measure and follow up.Interaction with multi-channel
If you have some questions you what us to cover during the webinar please contact me at Mikael.jacobsson @ Brightstep.se or sumit a comment to this blog post.
Webinar details:
Topic: To optimize your e-commerce for Christmas Part 2 (in Swedish)
Time: Wednesday, September 2, 2009 11:00 AM – 12:00 PM CET
no comments | tags: Christmas sales, E-commerce, E-commerce Webinar | posted in E-commerce Webinar
Posted onsdag, maj 13, 2009
by Mikael Jacobsson

Björn Schröder and Mikael Jacobsson from Brightstep will present a number of steps that can double your online Christmas sales. The presentation will go through how to measure and evaluate last year’s Christmas sales and then take this forward to a strategy.
This webinar will be in swedish
Webinar takeaways:
- Interaction with multi-channel
- Consumer recruitment
- Conversion and additional sales
- Delivery and completion of orders
- Retention purchase
If you have some questions you what us to cover during the webinar please contact me at Mikael.jacobsson @ Brightstep.se
Webinar details:
Practical tips for doubling your Christmas sales 2009
Wednesday, May 20, 2009 13:00 AM – 14:00 PM CET
Register here
(It is a campaign site in Swedish)
no comments | tags: Björn Schröder, Christmas sales, E-commerce Webinar, Mikael Jacobsson, strategy | posted in E-commerce Webinar
Posted tisdag, april 21, 2009
by Mikael Jacobsson
We’re getting closer to another exciting Brightstep webinar. This month’s topic is Long tail and User Centricity. Our presenter for this webinar is Alexander Neuhausen from the German platform vendor Intershop. Alexander will present how to deliver the right product at the right time for the right consumer.
Webinar takeaways:
- New trends in e-commerce for consumers and merchants
- How to turn the online buying process into a real shoping expirience
- What it needs to improve customer experience, conversion rate and avarage basket value at a optimal cost-revenue-relation
If you have some questions you what us to cover during the webinar please contact me at Mikael.jacobsson @ Brightstep.se
Webinar details:
Long Tail and User Centricity
Wednesday, May 6, 2009 11:00 AM – 12:00 PM CET
Register here
no comments | tags: customer experience, E-commerce Webinar, intershop, Long tail, trends, User Centricity, webinar | posted in E-commerce Webinar