Now when the summer is over it is time for our second webinar regarding how you can improve your Christmas sales. Björn Schröder and Mikael Jacobsson from Brightstep will ones again present a number of steps that can double your online Christmas sales. Our first Christmas webinar had focus on strategy and planning. Now it is time to go down to some more practical tips and show you some great example.

This webinar will be in swedish

Webinar takeaways:

• How to drive traffic to your Christmas site and campaigns.
• Features that always gives a high conversion rate. 
•  Examples of successful Christmas sites. 
•  How to stand out from the crowd, example of ”Killer Apps”. 
•  How to implement different functions in the last minutes. 
•  Review of key figures and KPI´s, that you should measure and follow up.Interaction with multi-channel

If you have some questions you what us to cover during the webinar please contact me at Mikael.jacobsson @ Brightstep.se or sumit a comment to this blog post.

Webinar details:

Topic: To optimize your e-commerce for Christmas Part 2 (in Swedish)
Time: Wednesday, September 2, 2009 11:00 AM – 12:00 PM CET

Click here to register

Here are the conversion rate statistics from June 2009:

1. ProFlowers 24.0%
2. Vitacost 23.3%
3. 1800Flowers 19.5%
4. Roamans19.2%
5. Office Depot 18.5%
6. Blair 17.3%
7. QVC 17.0%
8. Victoria’s Secret 16.8%
9. DrsFosterSmith.com 16.4%
10. Amazon 16.4%

*Source

As always the top flower companies, ProFlowers and 1800Flowers are at the top of the list. And it is fun to see Victoria´s Secret on the 8th place. I have followed Victoria´s Secret e-commerce site for some time now and they are doing a great job with there site. If you have miss it, now is a great time to get som insiration how to work with clear call to action and offers.

If you need help improving your conversion rate, let us know.

Stéphane Hamel wrote on the web analytic info blog some interesting statistic of the web analytics market in Sweden. And here are the highlights:

• 71% of websites analyzed (282) are using a web analytics solution. This is similar to results found in other markets.
• 19% (77) websites uses more than one web analytics solution. When two or more tools are used, most of the time it’s Google Analytics.
• The most popular web analytics solution is Google Analytics (131 sites, 32.75% of all sites, or 46% of sites using at least one WA solution)
• If we include GA and Urchin: 77% of sites using a WA solution (218). This is similar to other analysis where Google dominates with about 80% market share of the web analytics space.
• Other leading web analytics solutions are: Nielsen (62), Omniture (39), WebTrends (17) and then a number of local and smaller players. (Note: Some people consider Nielsen to be more of an audience analysis tool than a true web analytics platform. In most cases were Nielsen was found, Google Analytics was also present).

I would like to hear about your reflections about these statistics