Top 10 Online Retailers by Conversion Rate: May 2009

Posted måndag, juli 6, 2009 by Mikael Jacobsson

We at Brightstep often get questions about how high conversion rate should I have and what have other e-retailers for conversion rate. As we have previously written about the conversion rate, the conversion rates are affected by many parameters and there is no precise answer to these questions. But a way to work with the conversion rate as a measurement is to compare it over time with the average conversion rate in a specific industry. Unfortunately, there are not any statistics for the conversion rate in Sweden or Scandinavia, but we will be here on e-commmerceblog present monthly statistic from both fire click Index and Nielsen Online / Marketing Charts.

Business Metrics	This Week	Last Week	% Change
Conversion Rate: Global	4.00%	4.20%	-5%
Conversion Rate: First Time Visitors	4.60%	4.80%	-4%
Conversion Rate: Repeat Visitors	3.30%	3.40%	-3%
Cart Abandonment Rate	73.20%	72.50%	1%

Marketing Metrics	This Week	Last Week	% Change
Conversion Rate: Keywords	2.90%	2.80%	4%
Conversion Rate: Emails	4.80%	3.40%	41%
Conversion Rate: Affiliates	5.40%	5.80%	-7%

Site Metrics	This Week	Last Week	% Change
Average Session Length (pages)	6.00	6.20	-3%
Average Session Duration (min)	3.10	3.20	-3%
Average Page Display Time (s)	3.60	3.50	3%
Average Page Read Time (s)	21.90	21.80	0%
Average Connection Speed (Kbps)	N/A	N/A	N/A