Triggered email campaign boost your sales
Previous today I was browsing on Rugby.com that is a great micro site from Ralph Lauren. 2 hour later a received an email from Ralph Lauren with the topic: You Deserve A Break: Free Shipping, Today Only. And this is e-commerce administration and online marketing at it best.
I am not sure if this email was triggered by my previous visit to the site today. So maybe I give Ralph Lauren these credits by mistake.
By trigger personal email by behaviors like visit will boost your sales and conversion rate because you know that the customer is likely interesting in some of your products or services right this moment and they will have your brand on their mind. If they don´t bought anything when they visit your site, they might just need a small additional incentive to take the decision to buy something from you. That is why I think this email with free shipping offer is that good.
april 24th, 2009 at 3:14
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april 24th, 2009 at 19:30
Happy to hear that you found our blog interesting, let us know if there is anything we can do better.
februari 9th, 2011 at 0:22
Great article. Always enjoying following your work. What I would really be interested to hear more about is transition to optimization of the web and codes for semantic optimization algorithms.