Scandinavian Photo is truly taking advantage of an opportunity that not many e-retailers are doing. A week after you have bought something on Scandinaviaphoto.se they send out an email in which they thank the customer for the purchase and ask the customer to come back with feedback or questions.

They also invite the customer to add a comment and put a rating on the product which I think is really good.

This way of working with customers even after the purchases are made on an e-commerce site is something that increases the retention rate and creates more satisfied customers. The format of email is done without any graphic details, which I think is good in that it not be seen as a newsletter, or spam. However, I believe that Scandinavian Photo would increase their sales if they would add some suggestions for complementary products to the product that the customer bought.

Below you can read the email (I have translated email from Swedish into English myself)

Hello!

First, we want to thank you for choosing us as your provider. It has now been a short while since you received your order, and we hope that both product and delivery corresponding to your expectations.

If you have any questions, thoughts or opinions you are always welcome to contact us.

Telephone: xxx-xxx xxx
Email: xxx @ scandinavianphoto . se

Best regards
The team at Scandinavian Photo

PS If you want to help others to choose the right products you can rate and write a short review for the products you have purchased with us. To do so, follow the link:
Digital Camera Coolpix S560 black + 2GB memory + bag

Our stores are open every weekday between 08.30-18.00,
in Stockholm and Bankeryd we are also open Saturday 10.00-14.00.

Welcome!

What your experience or thoughts about retention email?